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This site dencolighting.com has the following in the homepage, "Mankatos finest selection of quality affordable lighting." We observed that the website also stated " Well help you, and the end customer, to select high quality fixtures that will be easier to install and will last." It also stated " Thousands Of Fixtures In Stock For Bath, Vanity, Breakfast, Kitchen, Chandeliers, Crystal, Wall, Ceiling, Tiffany Fixtures, Hundreds Of Floor and Table Lamps, Ceiling Fans, Outdoor and Landscape Fixtures, Bulbs, Supplies and our repair center. We have fixtures to fit all of your particular decorating needs." The header had lighting as the highest ranking keyword. It was followed by home lighting, light fixtures, and lamps which isn't as ranked as highly as lighting. The next words the site used was quality lamps. lighting fixtures was also included but might not be seen by search crawlers.